TechoTrato, fictional property listings portal · The world
26 / 31OUR SERIES / THE WORLD
The company
The company makes coordination problems visible to professionals and people looking for a home.
Continue readingWhat it does
TechoTrato connects home searches with agencies, property owners, and other advertisers. Professionals can pay for listing plans and tools; the portal does not own the homes or sign contracts on behalf of the people advertising them.
The brand remains a proposal
TechoTrato is a fictional name proposed for the company in the series. Its history and departments are part of the story world.
Where the conflict comes from
An incident can put customer support, operations, product, sales, and marketing at odds. The comedy comes from their different responsibilities and from what each person leaves out of their explanation.
- Operations Director
Diego keeps competing with the team to solve everything himself.
- Technology and Product
Technical speed and enthusiasm meet the demands of maintenance, explanation, and real-world use; Damián also wants the work to accommodate his training routine.
- Customer Support, Content, and Operations
Sonia rescues situations and accumulates debt; Paco protects institutional memory and his quirks; Bruno applies pressure; Celia wants to correct misleading content, though her moral certainty sometimes takes the place of asking a question.
- Sales and Agency Accounts
Promises of visibility and renewal meet listings that must be suspended; Carmen negotiates every cost while sometimes describing the value of her packages too generously.
- Marketing and Growth
More visits and leads can multiply calls even when no homes are available.
Organization chart · who works in each area
The 25 people are distributed across six units. Each name opens a profile; the remaining positions allow supporting characters to be added when a story needs them.
Technology and Product
Search, alerts, data, agency integrations, security, and product.
- Nicolás «Nico» LinInfrastructure and Automation
- Tomás SalinasAnalysis and Remote Consulting
- Hugo BeltránDevelopment and Technical Quality
- Damián VelaCatalog and professional feed integrations
2 positions sin personaje asignado
Customer Support, Content, and Operations
Support for home seekers and advertisers; content quality and incident handling.
- Sonia CárdenasCustomer Support Coordination
- Francisco «Paco» AguirreIncidents and Service Memory
- Bruno MeyerShift and Service Supervision
- Celia MartínAdvertiser support and content review
4 positions sin personaje asignado
Sales and Agency Accounts
Sign and renew listing plans with agencies and professional advertisers.
2 positions sin personaje asignado
Marketing and Growth
Campaigns, SEO, content, and user acquisition.
1 position sin personaje asignado
Administration, People, and Reception
Payments and administration; people and organizational development; reception and first contact.
The lines show Diego's functional coordination. Department-head roles have not yet been established in the fiction.
The organization chart as an illustration
An expandable vector version of the departmental roster. Names link to their profiles.
